Blog - NurtureBox.ai

Recruitment Marketing ―

07th Jul, 20

Writing persuasive messages to optimize reply rates

As you can see from the graph below there is a considerable drop in reply rates for emails with less than 50 words. Similarly the reply rates decline slowly from 50% for 125-word messages to about 44% for 500-word messages. And then it stays level until ~2000 words, then plummets precipitously. The sweet spot for the ideal email length is between 50-125 words which yields response rates above 50%

Recruitment Marketing ―

07th Jul, 20

The science behind best-performing recruitment subject lines

Make the candidates feel special. General messages and templates don't work! Show them that you've spent enough time and have done your homework and that you’re genuinely interested in talking to them. Keeping your subject lines and message personal is the best way to achieve this

Recruitment Marketing ―

07th Jul, 20

The importance of follow-up messages

Multi-touch sequences are proven to be more effective at getting replies from candidates. Yet in practice, many recruiters send on-off emails and never follow-up. While most understand that following up is important, they don't end up executing them in practice. There are a few key reasons for this

Product Design ―

07th Jul, 20

How to leverage contextual design patterns?

When designed well, contextual actions can be very powerful. It's a design pattern where you suggest the next best course of action or pick defaults without the user explicitly asking for it. Benefits are reduced friction, feature discovery, and enhanced experience.