All you need to know about recruiting on Facebook

Job portals and recruiting websites getting immensely crowded so recruiters are turning to Facebook and other social networking sites for finding talent.

With over 2.23 billion monthly active users, Facebook is currently the largest social networking platform. Compared to other social networks, Facebook has the most evenly distributed age and gender demographics. This is just one of the many advantages of recruiting on Facebook.

Social recruiting has been a growing trend in the past few years and Facebook hiring has been a big part of it. In fact, the platform has many features to aid you in your search for the perfect candidate, and no, it’s not just about posting ads.

Is Facebook good for recruitment?

The short answer is yes. But here are the top reasons why Facebook is a great resource for candidates:

1. Facebook search

As the biggest social network, it practically has everyone on it. So the number of people who see your post is going to be more than any other platform. With the most number of people and active users, it also has the largest pool of potential candidates.

2. Seek active job-seekers

Although there are many platforms for job seekers, the fact is, people across the world spend at least 56 minutes on Facebook every day.

3. Passive hiring

The best part of passive hiring is that you already have identified a strong candidate – there’s no hurry – which allows you to spend time on finding the right candidate. These candidates have a job but they’re usually looking for a better offer. But a better offer isn’t just about more money. It’s about an opportunity, a flexible shift, a growth arc, or responsibilities.

How to source candidates on Facebook

Recruitment on Facebook is anything but difficult. All you need to do is get a few things set up and stay consistent. In this section, you will see how companies are constantly and successfully engaging with potential candidates.

1. Create your company page

BMW has an interesting careers page. Instead of having just one page for their customers and potential employees, the brand has two pages. One is for the potential customer and one for the candidate who’s interested in working at BMW.

Both pages have a lot of followers, although the corporate page has over 20 Million followers, the BMW Group Careers pages, on its own, has a good following of 395K+ followers

The careers page is very active. From posts about new initiatives by employees, incentive programs, scholarships, celebrating important days, events to employees’ stories, the page is bustling with engagement. A well-produced background video with snippets of the work culture instead of an image makes quite the mark as it is the first thing to catch a visitor’s eye.

The strategy is quite simple – keep engaging. And this is essential to the success of the page. They keep it authentic and effective just by showcasing the life of employees at BMW.

But if you think you don’t have enough resources or content, don’t worry, you can still leverage your corporate page. Utilize the following and build a community of potential customers and employees.

There are several career pages that are noteworthy. We have picked out a few that stood out. Some of our favorite pages include:

BMW has an interesting careers page. Instead of having just one page for their customers and potential employees, the brand has two pages. One is for the potential customer and one for the candidate who’s interested in working at BMW.

Both pages have a lot of followers, and although the corporate page has over 20 Million followers, the BMW Group Careers pages, on its own, has a good following of 395K+ followers.

Microsoft Life

Microsoft’s Careers page is such a great reflection of the innovation and social work that form the heart of the brand. The entire page is carefully designed, with well-produced pictures and videos. They’ve also ensured that their page is more inclusive, showcasing the diversity of people at Microsoft.

United Nations Careers

The organization regularly puts up employee achievements- videos, blog posts, successful programs. The background image is a powerful collage that shows the different sides of the organization.

How to write to someone privately on Facebook without being creepy

Sourcing is stalking. But it is socially acceptable when you do it to hire someone. So don’t try to make excuses about how you found the candidate. Chances are they won’t buy it and in that process, you’d have lost their trust in your organization. Based on our research, here’s an example that may help you.

Hello!
‍
I trust you’re keeping well. My name is Ron and I’m a Talent Acquisitions Specialist at Gran’s Goods. I am aware that this is unusual but I think your work profile is great and we have a vacancy at Gran’s that may be of interest to you. I would like to start a conversation about the same.
‍
I hope I have piqued your interest. If you would like to explore this opportunity, please leave me a reply and we can take it from there. Have a lovely day. I look forward to hearing from you.

Best,
Ron Figo

Your email might end up in the ‘Other’ folder if you’re not on that person’s contacts list. But there’s a simple workaround for that too.

You have an option to pay $1 to reach the candidate’s primary inbox. They’re going to know you’ve paid for it but it is a good thing. They’ll know you mean business.